From K-Pop Idols to Actors: The Many Faces of Korean Cosmetics
In a country where beauty is a significant aspect of social life, it’s no wonder that the number of cosmetic brands is high. It’s even more amazing how every single large cosmetic company has a well-known celebrity endorser. We’ve seen the commercials and the posters, and their faces plastered on products, always with perfect skin, fierce liner, and seductive lips. And we have most definitely gotten confused about who is endorsing which brand. For those like me who is eternally mixing up which face goes on what brand, here is a comprehensive, current list.
Disclaimer: Each brand sometimes uses multiple celebrities, even for individual products. The celebrities I list here are those I found on official websites, official Youtube channels, and the most recent official commercials. Enjoy!