YG Entertainment’s expertise in music is well-known, but the company is proving that their excellence in design too too.
The “Red Dot Design Award” is a German design contest that is considered the Oscars of the design field and one of the top three design awards along with IF and IDEA. Starting from 1955, it has awarded works for product design, communication design, and concept design. Winners are displayed at the Red Dot Design Museum located in Essen, Germany.
Just before the award ceremonies on August 11, YG won five different awards in the communication field for the branding of WINNER’s debut, 2NE1’s second album “Crush,” Taeyang’s second album “RISE” (Full Package), the “YG FAMILY CONCERT IN SEOUL LIVE” CD, and YG and Woori Bank’s collaboration package design. Impressively, this is the company’s first time in the contest.
WINNER’s debut branding was unique because it was the first project to adapt a fashion brand launching concept to an artists’ debut.
2NE1’s “CRUSH” expresses 2NE1’s distinct personality as a band and comes in both pink and black. The “YG FAMILY CONCERT IN SEOUL LIVE” CD does a good job at merging both the old and new together in its design, reflecting how Epik High, Lee Hi, and WINNER joined with original YG artists such as Psy, BIGBANG, and 2NE1. The entire package for Taeyang’s “RISE” (Full Pacakge), including the Korean and Japanese DBD and LP, was awarded.
The YG and Woori Bank card also received high scores because it is a case where two unrelated brands collaborated together.
Meanwhile, YG is planning to continue its creative streak in design by hiring more designers and promoting the recruitment through their “NEXT CREATOR” channel.