Korean cosmetics brand Nature Republic has renewed their exclusive modeling contracts with SM Entertainment artists EXO and Girls’ Generation’s Taeyeon. They have been modeling for the brand since 2013.
“We decided to renew their contracts because EXO and Taeyeon have done a good job of portraying our brand’s natural concept,” a representative from Nature Republic said. “They are global stars with huge fanbases, so they are a good fit as we take off into the global market.”
The brand is planning to launch a variety of marketing activities to target the youth market and holding customer appreciation events to advertise their core products and increase the brand’s approachability.