Samchuly Bicycle Company chose actor Ryu Jun Yeol of “Reply 1988” to represent their company as the latest advertisement model. The company felt that his recent portrayal of the character Jung Hwan in “Reply 1988” exuding friendly and sporty image fit the company’s brand.
They determined that Ryu Jun Yeol’s image also fit the dynamic nature of road bikes while strengthening its marketing efforts.
Samchuly Bicycle’s strategy is to deliver their 2016 new product line more effectively through Ryu Jun Yeol who is gaining widespread popularity from teenagers to middle aged group of fans.
The company plans to actively market its premium brand Appalachia and other models by releasing them sequentially beginning in February. The company is gaining much attention from the consumers who are anticipating seeing more of last year’s popular road bike XRS series and mountain bike Callas series.
The pictorial featuring Ryu Jun Yeol has been released already and TV commercials will follow soon.
Samchuly Bicycle representative commented, “With actor Ryu Jun Yeol who has gained widespread popularity among all ages as our newest model, we’ll proceed with our marketing efforts eagerly. With Ryu Jun Yeol who possesses charms of both teens and twenty somethings, our consumers will know how trendy and dynamic our new product line is.”