“Cheese in the Trap” Broadcasting Rights Sold to China at Record Price

2016-01-23 03:09:10 2016-01-23 03:09:10

The broadcasting rights of tvN’s currently airing drama “Cheese in the Trap” have been sold to Chinese online distributers at a record price.

According to Yonhap News on January 23, the rights have been sold for around $2 million to popular Chinese video streaming sites Youku and Tudou. With a total of 16 episodes, the price per episode is around $125,000.

This is a record high for a Korean cable drama. The distribution rights for OCN’s 2014 drama “Bad Guys” — also starring Hallyu star Park Hae Jin — were previously sold for a total of $1.1 million ($100,000 per episode).

Meanwhile, “Cheese in the Trap” has consistently ranked among the hottest drama search terms on Chinese social media, proving its appeal in the Chinese market.

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