On March 21 KST, SM C&C (SM Culture & Contents Co., Ltd.) announced that it decided to separate its video content business from its music content business. SM C&C will establish Woollim Entertainment (Woollim Entertainment Co., Ltd) to handle its music content business, with SM C&C owning all stocks of the company. The partition will happen on June 8.
SM C&C is a subsidiary of SM Entertainment, and in August of 2013, the entertainment agency Woollim Entertainment was acquired by SM Entertainment to merge with SM C&C and form the Woollim Label. At that point, it was announced that SM Entertainment would be in charge of the global distribution of the music and other businesses of artists’ under the Woollim label while SM C&C will be in charge of the label’s functions. With the upcoming separation in SM C&C’s business, the name “Woollim Entertainment” returns after about two and a half years.
Woollim’s roster of artists include Nell, INFINITE, and Lovelyz, among others.