Actress Song Hye Kyo’s agency UAA has filed a lawsuit against jewelry company J.ESTINA, for portrait rights violation through a law firm.
It is reported that the jewelry company has been distributing the actress’s image across the company’s social media platform as well as in-store advertisements without her consent, even after her contract ended in January.
Instead, J.ESTINA has a product placement contract with KBS’s hit drama “Descendants of the Sun” and has distributed images and videos of her from the drama. Even if that was the case, her agency argues that the actress’ consent is required. UAA states, “As an actor/actress, wearing PPL products is a duty if it helps in the production costs. However, exposure must be limited to viewing the actual drama.” Without her permission, it is considered illegal and unfair to the actress.
The actress is seeking compensation from the jewelry company. Her agency reveals that she is planning to donate the compensation for the development of young designers.
UAA explains the reason for her donation in an official statement, “It’s a common occurrence for big companies to steal designs of small businesses. New designers in Korea have their morale crushed due to unfair actions by big companies. They lose their dreams and their jobs as well. Song Hye Kyo plans to return the full amount of the compensation from the lawsuit with J company [J.ESTINA] to new designers (or design schools and other institutions), in order that we may support them to continue their dreams as designers.”
Meanwhile, Song Hye Kyo recently finished her role as Kang Mo Yeon in “Descendants of the Sun.” Watch the first episode here: