Variety star and all-around favorite MC Yoo Jae Suk has taken the first place as the top in brand power amongst variety entertainers for the month of May.
According to the Korean Business Research Institute results that came out on May 8, the top broadcast entertainer was Yoo Jae Suk, following by Cha Tae Hyun in second place.
Starting from April 6 to May 7, the Research Institute compiled results from 11 entertainers and collected 5,858,932 pieces of data. Brand power comes from analyzing data from the brand, communication value, media value, and social value, and compiling it into an index of how wide the reach of the entertainer was.
Yoo Jae Suk had taken the top spot during the month of April as well, confirming his title as the nation’s MC. Cha Tae Hyun, who rose in the ranks during the month of April, can attribute his rise to the popularity of his KBS variety show “2 Days & 1 Night.”