On July 26, SM Entertainment announced that its founder and former president Lee Soo Man would be sending the company of 350 staff as well as its singers to Hawaii for a unified conference in August. All the celebrities housed within the agency such as BoA, Super Junior, EXO, and more will be attending the convention. In order to make sure everyone could attend, SM has planned all of the schedules in advance.
The conference not only signifies SM’s 20-year anniversary, but will also be considered a large-scale workshop. Due to the size of the conference, the agency is currently reserving a charter plane, hotels, and transportation. A source from the agency stated, “Because this event holds a lot of meaning, most of the artists in SM Entertainment as well as their staff will most likely be attending.”