The Korean Business Research Insititute analyzed data from July 25 to August 26 and revealed the top singers according to their brand power.
In first place comes EXO who received a total score of 7,670,825 for their brand power. Second place goes to new group BLACKPINK who got 6,922,698. Group I.O.I came in third with 6,551,872 respectively.
Other singers that made the rankings include IU, BTS, BIGBANG, INFINITE, TWICE, HyunA, SEVENTEEN, GFRIEND, Oh My Girl, VIXX, AOA, BewhY, Han Dong Geun, Wonder Girls, Jessi, Lovelyz, MAMAMOO, Taeyeon, EXID, Ha Hyun Woo, Ailee, and Kim Bum Soo (in this order).
A source from the Korean Business Research Institute stated, “EXO came in first according to the singer brand power research results for August.” He further explained that their newest title track “Lotto” is receiving a lot of love and attention.