Stylish cosmetic brand Banila Co. has announced their new “Seoul Female” spokesmodel to be Girls’ Generation leader Taeyeon!
Banila Co. picked Taeyeon to be their new brand icon because they believed in her ability to spread the brand’s contemporary beauty. Taeyeon has proved herself to be an immensely popular style icon, not just domestically in South Korea but also across the entire world. She has proven her brand power according to the Korean Business Research Institute and thus, Banila Co. tapped her to lead their style of K-beauty across the globe.
The company excitedly introduced her through their official Facebook page, saying, “Knock. Knock. Knock. Who’s there? It’s Taeyeon~ You don’t have to knock :). Banila Co’s newest muse! Girls’ Generation’s Taeyeon. Please look forward to her leading K-beauty with Banila Co~.”