The Korean Business Research Institute has released the boy group brand reputation rankings for November.
The institute’s findings are based on a total of 28,994,426 data points collected between October 11 and November 12. This is 15.83 percent less than the amount of data that was collected for last month’s brand reputation rankings.
Based on factors such as a social participation index, a traffic condition index, and a reputation index, EXO placed in first place with a combined brand reputation score of 5,077,116 points.
BTS came in second place with 4,605,388 points and SEVENTEEN in third with 2,368,707 points.
You can check out the full list of rankings below!
- Sechs Kies
- BLOCK B
- MONSTA X
- Super Junior
A source from the Korean Business Research Institute commented, “EXO takes first place for the second month in a row for our November boy group brand reputation rankings. EXO’s first official unit EXO-CBX took first place on the American Billboard world album chart with their album ‘Hey Mama!’ ‘Hey Mama!’ mixes 1970s-inspired funk, disco, and pop genres, and is a song that, in accordance with recent trends, revives funky rhythms with a modern sound.”
The source continues, “Their album, which is available worldwide through iTunes, has not only taken first place on overall album charts in 7 regions, including Peru, Singapore, Thailand, Philippines, Hong Kong, and Brunei, it has placed within the TOP10 in Indonesia, Taiwan, Turkey, Vietnam, and more, leading the global Hallyu wave.”
According to the Korean Business Research Institute, the words “Chen-Baek-Xi,” “album,” “unit,” along with “good,” “different,” and “cute” appeared most often in related link and keyword results for EXO.
If you haven’t already, you can see the November girl group brand reputation rankings here.