After it was announced that the BEAST members would be letting go of their trademark issue with Cube Entertainment and promoting as “Highlight,” Lee Gi Kwang, Son Dongwoon, Yang Yoseob, Yoon Doo Joon, and Yong Junhyung took to Instagram to reach out to their fans about the news.
Son Dongwoon changed his Instagram name to @highlight_dw and his bio to read, “you are my Highlight.” He also posted a black-and-white picture of the five members at a concert and wrote, “BEAST BEAST BEAST is a beyond painful name. There will be lots of people who say we changed our name too easily, or that they can’t get used to it, but we really tried hard. This hurts us more than anybody else, but we’re grateful. It will be painful to get used to the new name, but we can only pray that we all get used to it soon. Please support Highlight.”
Lee Gi Kwang didn’t post any picture, but captioned a black photo, “The name that we have carried for so long, ‘BEAST.’ It was a name that stuck by us through it all and made us happy but it’s time to let it go. We’re now in a position where we can start fresh with ‘Highlight.’ Right now lots of people are probably feeling strange and unfamiliar with the new name, but we ask for your love and support. We’ll work hard. Watch over us.”
Yoon Doo Joon posted a picture of a shooting star and wrote, “It’s been a while since I used the word ‘BEAST’ on here. This name has given us lots of memories and we worked hard to try and keep it, but this is goodbye. Now we are starting again with ‘Highlight!!’ It will take a long time to get used to, right? But the members and our fans will always have the memories we’ve built up over the years, so let’s greet each other with a smile… We ask for your love and support!! Fighting!!”
Yang Yoseob posted a photo of five Mickey Mouse figurines to represent the five members and wrote, “The love we received with the name BEAST… I will treasure the bright honors and the precious memories in my heart and start anew together with everyone with the name Highlight. I believe that everyone’s love and support will be a great strength to the new group ‘highlight.’ With love and respect, Yoseob.” Yang Yoseob also changed his Instagram bio to read, “H I G H L I G H T.”
Yong Junhyung posted a screenshot of the top live Naver search, which was “Highlight.” “To get this much interest before we even debut…” he wrote. “The rookie group #HIGHLIGHT will keep working hard.” He also changed his Instagram bio to read “H I 5 H L I 5 H T.”
Best of luck to Highlight in their future endeavors!