EXO’s Xiumin hardly looks his age, but another special birthday has come and gone for the group’s resident fairy!
March 26 marks the eldest EXO member’s 27th birthday (by Western reckoning), and fans from around the world showed their love in an even more active manner to honor his special day.
The day started off with #HappyXiuminDay trending worldwide before midnight even hit in Korea, and managed to stay in either first or second place for many hours.
SM Entertainment also celebrated Xiumin’s birthday with various posts through its “SUM” social media accounts, in addition to once again rearranging the chairs at SM Artium as well as hiding a special message in the idol group’s own game, EXO RUN.
— 시우민의 엘사 PRIMROSE❄️ (@lovelyxiumin_99) March 26, 2017
— e)(o global (@EXOGlobal) March 26, 2017
As warm-hearted as the idol they love, fans from around the world participated in many charitable events, donating to meaningful causes in Xiumin’s name.
To name just a few, Korean fan page Mandoo Net collected over 24 million won (approximately $21,600) over the past year to help children in need as well as the environment, and fan site frostbite gathered 1.1 million won (approximately $1000) to give to UNICEF. Indonesian fans also donated 19,900,326 IDR (approximately $1,500) to UNICEF Indonesia, while Vietnamese fans donated used books to help less fortunate children in remote places of the country.
— XIUMIN UNION INA (@xiuminunionina) March 25, 2017
— CHUBBYMIN_VN (@EXOXIUMINVN) March 25, 2017
The love didn’t stop there, as hundreds of fans waited for hours and hours outside of SM Artium at COEX Mall, where they participated in many fan-held giveaway events, and celebrated Xiumin’s birthday as one. The fifth floor turned into a concert hall whenever an EXO music video played, while fans also counted down to “Xiumin time,” or 3:26 p.m. KST, to sing happy birthday all together.
— ⚡날봐종대⚡ (@6101tlgus) March 26, 2017
민석시 아티움! 너무 좋았어요 ㅜㅜ??❤ pic.twitter.com/gvcbsniCqK
— 유큥_0506 (@blovek56dogbk56) March 26, 2017
In addition to the more common billboard, subway, truck and newspaper ads, which have been placed all around Korea and even worldwide, one fan site in particular also held a special cup sleeve event, which began on March 18 and will continue until March 31. In addition to the cup sleeves, which are given out daily at a specific cafe, there are also banners near the cash register as well.
Of course, the day wouldn’t be complete without the social media-active EXO members sharing their own heartfelt wishes.
Chanyeol posted an affectionate conversation he had with Xiumin, where the two EXO members playfully showed their love for each other as Chanyeol wished Xiumin a happy birthday.
Meanwhile, Sehun, being Sehun, arguably took home the prize of sharing the best photo of the day, a shirtless picture of Xiumin. He also wrote a short birthday message in English, complete with lots of emoticons.
Happy birthday to Xiumin!
— Soompi (@soompi) March 25, 2017