Actress Jung Yoo Mi is under the limelight after showing her easy-going and lovely personality on tvN’s reality show “Youn’s Kitchen.”
After her appearance on “Youn’s Kitchen,” Jung Yoo Mi is receiving CF (commercial film) offers from various companies, ranging from beverage brands to outdoor apparel brands. She recently filmed a CF for a coffee brand, which is famous for casting only the top celebrities.
Jung Yoo Mi is nicknamed “Yoomvely” (a combination of Yoo Mi and lovely) by her fans, and appearing on “Youn’s Kitchen” further strengthened the image. Her natural fashion and make up shown in “Youn’s Kitchen” are sought-after among young women. One cosmetic brand revealed that products used by Jung Yoo Mi are flying off the shelves.
A director from brand BBDO Korea disclosed, “The most preferred celebrity for CFs these days is Jung Yoo Mi. Advertisers are opting for her friendly and charming image after ‘Youn’s Kitchen.'”
A source close to Jung Yoo Mi revealed that she is conscious of her rise in popularity after the show, and that she is carefully choosing CF offers that suit her image.