BIGBANG’s G-Dragon has ranked first place in singer brand reputation rankings for June!
From May 23 to June 24, the Korean Business Research Institute gathered 63,006,736 pieces of brand data and analyzed aspects such as consumer brand participation, media, communication, and community. Compared to the previous analysis in April, the amount of data had decreased by 24.22 percent.
G-Dragon came in first place with an overall brand reputation index of 7,193,604, thanks to his new song releases.
TWICE came in second place with a brand reputation index of 6,735,146, an increase of 18.15 percent from last month.
Third place was BTS, with a brand reputation index of 5,091,622. This is a 39.72 percent drop from the previous month.
The head of the Korean Business Research Institute listed some of G-Dragon’s achievements as reasons why G-Dragon was able to take first place. He said, “He is the first Korean solo artist to top Billboard’s world album charts for two consecutive weeks. In his new album containing five tracks, he participated in composing and writing the lyrics to all of his songs. Without making any appearances, he has taken four wins on music shows as of now.”
He then explained, “According to a keyword analysis, he was tied with ‘conflict,’ ‘like,’ and ‘thankful.’ A link analysis showed ‘Untitled, 2014,’ ‘USB,’ and ‘BIGBANG’ as the most highly linked words. A positivity-negativity analysis came out as 52.09 percent positive.”
Check out the full list below:
1. BIGBANG’s G-Dragon
10. Red Velvet
16. Girls’ Generation’s Taeyeon
17. San E
19. EXO’s Baekhyun
20. Apink’s Jung Eun Ji
24. Girl’s Day
25. Block B’s Zico