Keyeast’s management subsidiary company Content Y will officially be launched on July 1.
Content Y previously announced its establishment on April 17, and CEO Yang Geun Hwan is currently recruiting professionals to join the company.
A source from Keyeast explained, “The establishment of Keyeast’s new subsidiary is part of a business strategy designed to ensure the sustainability and growth of the management business. Starting with Content Y, we will continue to create similar forms of subsidiaries.”
CEO Yang Geun Hwan is a founding member of Keyeast. He has headed Keyeast’s management business for 13 years, beginning in 2004 when the company was named BOF (Boundary of Forest). He said, “I am happy and reassured to be joined by the actors we’ve grown with during all these years. We will focus on systematic and stable management rather than business expansion and act as a fence to protect our actors.”
A source from Keyeast added, “We have carried forward the establishment of a new subsidiary to expand our business and build closer bonds with our actors. We will support Content Y fully with the goal of making their management system the new model of the industry.”
In addition to the ten actors who transferred from Keyeast, Content Y will recruit other actors who are active in the acting industry, as well as rookie actors.