BLACKPINK continues to break more YouTube records for K-pop groups!
The YG Entertainment female quartet released their music video for “As If It’s Your Last” on June 22 at 6 p.m. KST. As of approximately 9 a.m. KST on July 2, the music video has reached 40 million views. This means they were able to surpass this milestone in just nine days and 15 hours, which is a record amount of time.
This is an incredible feat considering that the fastest time for a K-pop group’s music video to reach 40 million views was previously 11 days, 4 hours by TWICE‘s “Knock Knock.”
Congratulations to BLACKPINK and their fans!