BTS and their agency Big Hit Entertainment have joined hands with UNICEF and created a new campaign called LOVE MYSELF. The campaign aims to pursue love and a better place to live for everyone. They will also be supporting the #ENDviolence campaign which aims to ensure that children and teens all over the world can lead safe and healthy lives without fear of violence.
A source from UNICEF said, “BTS have released music including the worries of those in their teens and twenties and have grown into being influential artists in a global capacity. Through this collaboration we hope to share a strong vision that goes beyond music into protected children and teens from various types of violence in society and take the lead in bringing about a positive transformation.”
Big Hit Entertainment head Bang Shi Hyuk said, “It’s even more meaningful to share the first steps of our ‘LOVE MYSELF’ campaign with UNICEF.” He explained that BTS had thought about the meaning of true love since debut and wanted to relay the message about the importance of loving oneself to the youth who have lost faith in themselves and are suffering.
The hashtag #BTSLoveMyself recently started when mysterious blimps launched by the agency in Korea.
A LOVE MYSELF fund is being raised with the four types of donations below over the next two years:
1. Donations worth 500 million won (approximately $447,000) from Big Hit Entertainment and the seven BTS members
2. Donations of 3 percent of the income from the sales of physical albums of the “Love Yourself” series
3. Donations of 100 percent of the income from the sales of official goods for the “LOVE MYSELF” campaign
4. Donations at the donation desks installed by UNICEF
You can participate here.
Check out the campaign video below!