On November 28, CJ E&M and Nielsen Korea released the Content Power Index (CPI) rankings for the third week of November (November 13 to 19).
The Content Power Index ranks TV shows based on their overall popularity and influence on consumer behavior. Factors such as the number of searches, news subscriptions, and social media buzz are analyzed in determining the rankings.
According to the CPI rankings, KBS 2TV’s “The Unit” climbed up four spots to No. 2 with 241.5 points, while Mnet’s “Stray Kids” jumped up nine spots to take No.10 with 215.8 points.
This is interesting since the viewership ratings of “The Unit” and “Stray Kids” have remained about the same at about 5 percent and less than 1 percent, respectively. However, the easy access to news, music, and clips about the two shows online have worked in the shows’ favor and its young target audience.
CPI No.1 was taken by the recently wrapped KBS 2TV drama “Go Back Couple” with 245.6 points. The top 10 shows on CPI ranks are as follows:
- “Go Back Couple” (KBS2)
- “The Unit” (KBS2)
- “While You Were Sleeping” (SBS)
- “Wanna One Go: ZERO BASE” (Mnet)
- “My Golden Life” (KBS2)
- “I Live Alone” (MBC)
- “Because This is My First Life” (tvN)
- “Degree of Love” (SBS)
- “Master Key” (SBS)
- “Stray Kids” (Mnet)