The 2017 Kotler Awards were held on December 6 at 3:30 p.m. KST at the Silla Hotel. At the awards ceremony, Lee Soo Man, founder of SM Entertainment, was awarded the Best Management Award and was recognized for his work in leading the global Hallyu wave and the growth of K-pop.
The Kotler Awards is a global marketing awards ceremony named after Philip Kotler, a professor nicknamed the father of marketing at the Kellogg School of Management at Northwestern University. The awards ceremony celebrates businesses or executives who lead in customer value or are pioneers in their respective markets.
This year marked the first year the ceremony was held in Korea, and was co-sponsored with the Korean Marketing Association and Dong-A Ilbo. The recipients of the awards are decided upon by Professor Philip Kotler as well as other judges comprised of domestic experts in academia and the industry.
The Best Management Award is one of the only individual awards and recognizes leaders in global marketing. SM Entertainment recently extended their work into the advertising industry, solidifying their place as a global business leader in content and marketing.
A source from the Kotler Awards stated, “The roots of K-pop, a hallmark of Hallyu culture, contain Lee Soo Man’s efforts. He has been innovative in his involvement in the entertainment sector, and has introduced a system which has allowed for the growth of the mainstream music industry. By not settling for merely domestic success, he has had a large role in the growth of K-pop through his work to enter markets abroad.”
SM Entertainment also tweeted a celebratory post to congratulate Lee Soo Man for his award.
— SMTOWN GLOBAL (@SMTOWNGLOBAL) December 7, 2017
Congratulations to Lee Soo Man!