December Male Advertisement Model Brand Reputation Rankings Revealed

2017-12-24 19:21:26 2018-01-15 08:10:47

The Korean Business Research Institute has published the December rankings for brand reputation among male advertisement models.

This month, the Korean Business Research Institute analyzed 15,621,606 pieces of data from November 23 to December 24 of 50 male brand models. This was a decrease of 30.89 percent compared to the amount of data they analyzed in October.

Brand reputation rankings are a result of big data analysis of participation, media coverage, communication, and community awareness as a means to study consumer habits.

Kim Saeng Min topped the charts this month with a total of 2,077,028 points, showing an increase of 457.54 percent. According to the head of the Korean Research Institute, Kim Saeng Min was not only popular in broadcasts, but also in ads for his penny-pinching tips. He has reportedly filmed over five ads using his trend words “stupid” and “great.”

Wanna One’s Kang Daniel took second place with a total of 2,010,837 points, which is 71.63 percent higher than October.

Gong Yoo came in at third place with a total of 844,296 points. This is a decrease of 74.49 percent compared to his rank in October.

Check out the top 30 below:

  1. Kim Saeng Min
  2. Wanna One’s Kang Daniel
  3. Gong Yoo
  4. Jung Woo Sung
  5. Lee Seo Jin
  6. Yoo Jae Suk
  7. Park Bo Gum
  8. Song Joong Ki
  9. Hyun Bin
  10. Lee Sang Min
  11. Shinhwa’s Eric
  12. Jung Sung Ho
  13. Baek Jong Won
  14. Ha Jung Woo
  15. Kim Soo Hyun
  16. Jo Jung Suk
  17. Jo In Sung
  18. Shin Goo
  19. Seo Gyung Suk
  20. Kwon Hyuk Soo
  21. Yoo Seung Ho
  22. Jun Hyun Moo
  23. BIGBANG’s G-Dragon
  24. Ma Dong Suk
  25. Shin Dong Yup
  26. Kim Rae Won
  27. Eric Nam
  28. Kim Sang Joong
  29. Lee Byung Hun
  30. Lee Min Ho

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