Consumers have chosen their favorite advertisement models of the year 2017.
According to the Korea Broadcast Advertising Corporation’s 2017 Media & Consumer Research results, this year’s most favorite advertisement model is Gong Yoo with 6.7 percent of the votes.
With Gong Yoo’s hit drama “Goblin” in the beginning of the year, he received many love calls from companies to advertise diverse merchandise from coffee to clothing. Ever since 2007, he has not ranked within the top three, but this year, he took the crown as the top advertisement model.
Song Joong Ki, who took first place last year, came in second with 6.5 percent of the votes. Third place was AOA’s Seolhyun (5.6 percent) who received explosive support from teenage boys to men in their thirties. Jun Ji Hyun (4.7 percent), Park Bo Gum (4.6 percent), and Suzy (4.2 percent) followed behind with slight differences respectively.
The most memorable advertisement of this year was Gong Yoo’s commercial for the Kanu’s coffee product. Second place was taken by Park Bo Gum’s advertisement for Domino’s Pizza, and Jung Woo Sung’s SK Telecom advertisement won third place.