March Singer Brand Reputation Rankings Revealed

2018-03-24 18:55:40 2018-03-24 18:55:39

The Korean Business Research Institute has released this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, participation, interaction, and community indexes using big data collected from February 23 to March 24.

BTS rose to the top of this month’s list with a brand reputation index of 11,076,551. The group had previously claimed the second place position for three months in a row.

High-ranking phrases in BTS’s keyword analysis included “I like them,” “I’m falling for them,” and “I’m happy.” The group’s highest-ranking related terms included “J-Hope,” “record,” and “Jimin.” BTS’s positivity-negativity analysis also revealed a score of 81.67 percent positive reactions.

Wanna One, who had previously held onto first place for the past three months, fell one spot to second place in this month’s rankings. The group recorded a brand reputation index of 10,926,118, marking a 36.18 percent decrease from its February score.

Meanwhile, iKON shot up from 12th place to take third on this month’s list, achieving an impressive 115.9 percent increase since February. The group scored a brand reputation index of 7,994,701.

Check out the top 30 below!

  1. BTS
  2. Wanna One
  3. iKON
  4. EXO
  5. Red Velvet
  6. BLACKPINK
  7. BIGBANG
  8. IU
  9. TWICE
  10. MAMAMOO
  11. MOMOLAND
  12. SEVENTEEN
  13. Punch
  14. Bolbbalgan4
  15. BTOB
  16. Chungha
  17. INFINITE
  18. WINNER
  19. GOT7
  20. Suzy
  21. Oh My Girl
  22. Heize
  23. Sunmi
  24. Davichi
  25. 10cm
  26. Jung Seung Hwan
  27. MC the Max’s Lee Soo
  28. Ailee
  29. Buzz
  30. BTOB’s Ilhoon

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