TWICE has broken another record!
The hit girl group released the clever and fun music video for their new song “What Is Love?” on April 9 at 6 p.m. KST. The MV racked up over 12.5 million views in the first 24 hours, breaking TWICE’s personal record for first-day views.
The music video went on to reach 20 million views by April 11 shortly after 5:30 a.m. KST, which is just 35 and a half hours since its release!
This sets a new record among K-pop girl group MVs for the fastest time to 20 million views. The previous record was 47 hours, set by BLACKPINK’s “As If It’s Your Last.” The fastest K-pop group MV overall to reach 20 million views is BTS’s “DNA,” which reached the milestone in less than 21 hours.
Congratulations to TWICE!