April Singer Brand Reputation Rankings Revealed

2018-04-21 19:06:13 2018-04-21 19:06:30

On April 22, the Korean Business Research Institute announced this month’s ranking for brand reputation among singers.

The results are based on the analysis of participation, media coverage, interaction, and community indexes for 103,939,104 pieces of big data on singers from March 20 to April 21. This is a 5.77 percent increase from the 98,265,135 pieces of big data analyzed for the March ranking.

Wanna One rose one spot to top the list again with a participation score of 1,327,460, media coverage score of 2,596,666, interaction score of 3,823,343, and community score of 4,307,401 for a total brand reputation score of 12,054,871. This is a 10.33 percent increase from their March score of 10,926,118.

“Cute,” “Thankful,” and “Precious” are words that ranked high for Wanna One’s keyword analysis, while “Concert,” “Kang Daniel,” and “I.P.U.” ranked high for their link analysis. The positivity-negativity analysis showed 89.66 percent positive reactions towards Wanna One’s brand.

BTS took second on this month’s ranking with a participation score of 2,222,300, media coverage score of 1,511,012, interaction score of 2,545,227, and community score of 1,744,739 for a total brand reputation score of 8,023,277.

TWICE rose six spots to take third with a total brand reputation score of 7,945,940, which is a 122.06 percent increase from their March score of 3,578,235. Their participation score is 1,966,564, media coverage score is 2,539,422, interaction score is 1,671,060, and community score is 1,768,895.

Check out the top 30 below:

  1. Wanna One
  2. BTS
  3. TWICE
  4. Red Velvet
  5. iKON
  6. BLACKPINK
  7. EXO
  8. IU
  9. WINNER
  10. Oh My Girl
  11. BIGBANG
  12. MOMOLAND
  13. Chungha
  14. Bolbbalgan4
  15. Punch
  16. SEVENTEEN
  17. MAMAMOO
  18. 10cm
  19. Nilo
  20. BTOB
  21. Woo Won Jae
  22. INFINITE
  23. Highlight
  24. Suzy
  25. Sunmi
  26. Davichi
  27. GOT7
  28. Heize
  29. Roy Kim
  30. Park Hyo Shin

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