On April 22, the Korean Business Research Institute announced this month’s ranking for brand reputation among singers.
The results are based on the analysis of participation, media coverage, interaction, and community indexes for 103,939,104 pieces of big data on singers from March 20 to April 21. This is a 5.77 percent increase from the 98,265,135 pieces of big data analyzed for the March ranking.
Wanna One rose one spot to top the list again with a participation score of 1,327,460, media coverage score of 2,596,666, interaction score of 3,823,343, and community score of 4,307,401 for a total brand reputation score of 12,054,871. This is a 10.33 percent increase from their March score of 10,926,118.
“Cute,” “Thankful,” and “Precious” are words that ranked high for Wanna One’s keyword analysis, while “Concert,” “Kang Daniel,” and “I.P.U.” ranked high for their link analysis. The positivity-negativity analysis showed 89.66 percent positive reactions towards Wanna One’s brand.
BTS took second on this month’s ranking with a participation score of 2,222,300, media coverage score of 1,511,012, interaction score of 2,545,227, and community score of 1,744,739 for a total brand reputation score of 8,023,277.
TWICE rose six spots to take third with a total brand reputation score of 7,945,940, which is a 122.06 percent increase from their March score of 3,578,235. Their participation score is 1,966,564, media coverage score is 2,539,422, interaction score is 1,671,060, and community score is 1,768,895.
Check out the top 30 below:
- Wanna One
- Red Velvet
- Oh My Girl
- Woo Won Jae
- Roy Kim
- Park Hyo Shin