Shoes designed by SM Entertainment artists are being released!
Singapore brand YSNEAKERS has collaborated with SM Entertainment’s culture street brand ASTELL & ASPR to produce limited edition shoes. EXO-CBX and Girls’ Generation’s Taeyeon, Sunny, Hyoyeon, and Yuri participated in planning, designing, and sampling the sneakers.The artists commented, “It’s our first time designing sneakers ourselves, and it was a very different and fun experience.”
Using leather with unique patterns and colors selected by the artists themselves, high-level customizing techniques were utilized to create the high-quality shoes.
The limited edition shoes will go on sale worldwide in August through the YSNEAKERS website, and preorders will open on July 25. There will also be first-come-first-served promotions like shoe trees with the artists’ names.
Check out a production film for the shoes!