May Female Advertisement Model Brand Reputation Rankings Revealed

May 26, 2018

The Korean Business Research Institute has announced this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from April 25 to May 26. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 female advertisement models in order to calculate each star’s total brand reputation index for May.

IU rose to the top of this month’s rankings with a brand reputation index of 1,437,201, marking a significant 125.48 percent increase in her score since April.

High-ranking phrases in IU’s keyword analysis included “difficult,” “controversial,” and “shocking.” Her positivity-negativity analysis revealed a score of 49.26 percent positive reactions.

Olympic figure skating champion Kim Yuna claimed second place on May’s list with a brand reputation index of 1,033,015. The popular athlete enjoyed a 136.7 percent increase in her score since April.

AOA’s Seolhyun took third place this month, with her brand reputation index rising 133.41 percent since April to a score of 921,898.

Check out the top 30 below!