August Movie Star Brand Reputation Rankings Revealed

Aug 26, 2018

The Korean Business Research Institute has revealed the brand reputation rankings for film actors for the month of August!

The institute analyzed 209,364,728 pieces of big data from July 24 to August 25 and analyzed consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars.

As a result, Ha Jung Woo came in first place with a brand reputation index of 10,557,972 and a 376.28 percent increase compared to June.

In second place was Joo Ji Hoon who scored a brand reputation index of 8,741,657 and saw an increase of 1,014.48 percent from his index in June.

Lee Sung Min came in third place with a total brand index of 7,795,459, which is 1,106.98 percent increase from June.

Goo Chang Hwan, the chief of the Korean Business Institue, stated, “As a result of the August 2018 movie star brand reputation rankings, film actor Ha Jung Woo recorded first place. After analyzing the movie star brand category big data and comparing it to the 120,450,353 pieces of big data from June, there was a 73.82 percent increase.”

He continued, “‘Along with the Gods,’ which achieved 10 million moviegoers, led the film brand consumption, and all the indexes related to brand reputation increased.”

The link analysis for Ha Jung Woo showed words like “amazing,” “surprising,” and “crazy” ranking high, while keywords ”Along with the Gods,” “Kim Yong Bae,” and “Cha Yeon Woo” were highly associated.

Check out the top 30 below!