September Brand Reputation Rankings For Female Advertisement Models Revealed

Sep 25, 2018

The Korean Business Research Institute has announced this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from August 23 to September 24. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 female advertisement models in order to calculate each star’s total brand reputation index for September.

Singer Hong Jin Young topped the rankings this month with a brand reputation index of 748,443. High-ranking phrases in her keyword analysis included “funny,” “like,” and “colorful,” while her highest-ranking related terms included “Kim Jong Kook,” “body,” and “YouTube.” Hong Jin Young’s positivity-negativity analysis also revealed a score of 76.88 percent positive reactions.

Red Velvet’s Irene rose one spot to claim second place with a brand reputation index of 666,548, while IU came in at a close third with an index of 651,730 for September.

Check out the top 30 for this month below!