November Girl Group Brand Reputation Rankings Announced

Nov 10, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from October 8 to November 9.

TWICE topped this month’s rankings after their brand reputation index increased by an impressive 61.86 percent since last month. The girl group’s total score for November was 12,887,067.

High-ranking phrases in TWICE’s keyword analysis included “comeback,” “Jihyo,” and “YES or YES,” while their highest-ranking related terms included “happy,” “beautiful,” and “thankful.” The group’s positivity-negativity analysis also revealed a score of 83.54 percent positive reactions.

In their first-ever appearance on the list, IZ*ONE came in at second place for November. The “Produce 48” project girl group scored a brand reputation index of 12,235,651.

BLACKPINK took third place with a brand reputation index of 10,283,856 for the month, enjoying a 18.35 percent increase from their October score.

Check out the top 30 for this month below!