January Male Advertisement Model Brand Reputation Rankings Revealed

Jan 26, 2019

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from December 24, 2018 to January 25, 2019. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for January.

Kang Daniel held onto his spot at the top of the list this month, scoring a brand reputation index of 2,335,423 for January. High-ranking phrases in his keyword analysis included “Instagram,” “fan cafe,” and “concert,” while his highest-ranking related terms included “cute,” “handsome,” and “cool.” The idol’s positivity-negativity analysis also revealed a score of 85.14 percent positive reactions.

Celebrity chef Baek Jong Won also maintained his position at second place, scoring a brand reputation index of 2,257,752 for the month.

Meanwhile, soccer star Son Heung Min shot up in the rankings to take third place this month, earning a total brand reputation index of 2,011,372 for January.

Check out the top 30 for this month below!