March Idol Brand Reputation Rankings Announced

Mar 23, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 987 idols, using big data collected from February 22 to March 23.

BTS’s Jimin topped the list for the second consecutive month, enjoying an impressive 47.67 percent increase in his score since February. The idol scored a total brand reputation index of 13,776,797 for March.

High-ranking phrases in Jimin’s keyword analysis included “Promise,” “Hong Kong,” and “YouTube,” while his highest-ranking related terms included “handsome,” “cute,” and “does well.” The idol’s positivity-negativity analysis also revealed a score of 92.02 percent positive reactions.

Kang Daniel also maintained his position at second place in the rankings this month. His total brand reputation index came out to 10,466,908 for March, marking a 25.69 percent increase in his score since last month.

HOTSHOT’s Ha Sung Woon rose to third place on the list this month with a brand reputation index of 9,438,569, marking a staggering 155.01 percent increase in his score since February.

Finally, BTS’s V and Jungkook rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!