July Male Advertisement Model Brand Reputation Rankings Revealed

Jul 26, 2019

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from June 25 to July 26. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for July.

Soccer star Son Heung Min and celebrity chef Baek Jong Won topped the list for the second consecutive month, maintaining their positions at No. 1 and No. 2 respectively. Son Heung Min scored a total brand reputation index of 1,619,269 for July, while Baek Jong Won enjoyed a 39.37 percent increase in his score for a total index of 1,057,421.

Actor Ma Dong Seok took third place in the rankings with a brand reputation index of 783,190, marking an impressive 71.69 percent rise in his score since May (the last time the rankings were calculated).

Finally, Kang Daniel came in at a close fourth with a brand reputation index of 764,053, while Gong Yoo rose to fifth place with a score of 535,631 for July.

Check out this month’s top 30 below!