September Male Advertisement Model Brand Reputation Rankings Revealed

Sep 21, 2019

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from August 19 to September 20. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for September.

Celebrity chef Baek Jong Won topped this month’s list with a brand reputation index of 1,053,325. High-ranking phrases in his keyword analysis included “YouTube,” “alley restaurant,” and “recipe,” while his highest-ranking related terms included “release,” “get angry,” and “start.” Baek Jong Won’s positivity-negativity analysis also revealed a score of 81.29 percent positive reactions.

Actor Lee Seo Jin came in at a close second with a brand reputation index of 956,858, marking a staggering 434.84 percent increase in his score since July (the last time the rankings were calculated).

Finally, fellow actor Ha Jung Woo rose to third place in the rankings after enjoying a 138.20 percent rise in his score since July. The star scored a total brand reputation index of 674,732 for September.

Check out this month’s top 30 below!