February Girl Group Brand Reputation Rankings Announced

Feb 09, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from January 7 to February 8.

(G)I-DLE rose to the top of this month’s list after seeing a 22.63 percent rise in their brand reputation index since January. The girl group scored a total index of 9,682,200 for February.

High-ranking phrases in (G)I-DLE’s keyword analysis included “pretty,” “unique,” and “distinctive,” while their highest-ranking related terms included “world tour,” “LION,” and “Soyeon.” The group’s positivity-negativity analysis revealed a score of 73.66 percent positive reactions.

Red Velvet took second place in the rankings with a brand reputation index of 8,087,521, while LOONA shot up to third place after enjoying a staggering 447.57 percent increase in their score since last month.

Finally, TWICE and BLACKPINK rounded out the top five for February at fourth and fifth places respectively.

Check out the top 30 for this month below!