March Girl Group Brand Reputation Rankings Announced

Mar 15, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from February 13 to March 14.

LOONA rose to the top of the list this month with a brand reputation index of 5,458,749 for March. High-ranking phrases in the group’s keyword analysis included “advance,” “thankful,” and “reenact,” while their highest-ranking related terms included “So What,” “Chuu,” and “Billboard.” LOONA’s positivity-negativity analysis revealed a score of 68.09 percent positive reactions.

(G)I-DLE came in at a close second with a brand reputation index of 5,334,606, while BLACKPINK took third for the month with a total index of 5,048,178.

Finally, ITZY and Red Velvet rounded the top five for March at fourth and fifth places respectively.

Check out the top 30 for this month below!