March Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from February 26 to March 27.

BTS held onto their spot at the top of the list this month, scoring a brand reputation index of 13,605,781 for March. High-ranking phrases in the group’s keyword analysis included “ON,” “YouTube,” and “promise,” while their highest-ranking related terms included “appear,” “root for,” and “act.” BTS’s positivity-negativity analysis also revealed a score of 62.84 percent positive reactions.

LOONA rose to second place in the rankings this month, enjoying a 32.15 percent increase in their brand reputation index since February. The girl group’s total index for March came out to 5,292,349.

Finally, BLACKPINK came in at a close third with a brand reputation index of 5,219,601 for the month.

Check out this month’s top 30 below!

  1. BTS
  2. LOONA
  3. BLACKPINK
  4. Red Velvet
  5. EXO
  6. ITZY
  7. GFRIEND
  8. Girls’ Generation
  9. IZ*ONE
  10. TWICE
  11. (G)I-DLE
  12. NCT
  13. SEVENTEEN
  14. MAMAMOO
  15. Super Junior
  16. Apink
  17. SHINee
  18. Oh My Girl
  19. WINNER
  20. VIXX
  21. BIGBANG
  22. APRIL
  23. ASTRO
  24. DreamCatcher
  25. VICTON
  26. f(x)
  27. WJSN
  28. HOTSHOT
  29. BTOB
  30. AOA

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