May Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 630 boy group members, using big data collected from April 14 to May 15.

BTS’s Jimin topped the list for the 17th consecutive month with a brand reputation index of 7,496,181. High-ranking phrases in his keyword analysis included “Lie,” “Filter,” and “ARMY,” while his highest-ranking related terms included “perfect,” “join,” and “reveal.” Jimin’s positivity-negativity analysis also revealed a score of 80.83 percent positive reactions.

EXO’s Baekhyun rose to second place in the rankings this month, scoring a total brand reputation index of 5,608,321 for May.

Finally, ASTRO’s Cha Eun Woo took third place with a brand reputation index of 5,406,125, marking an impressive 78.15 percent increase in his score since April.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. EXO’s Baekhyun
  3. ASTRO’s Cha Eun Woo
  4. BTS’s Jungkook
  5. BTS’ Suga
  6. BTS’s V
  7. Super Junior’s Kim Heechul
  8. BTS’s RM
  9. BIGBANG’s G-Dragon
  10. BTS’s Jin
  11. BTS’s J-Hope
  12. EXO’s Suho
  13. NU’EST’s Minhyun
  14. CNBLUE’s Jung Yong Hwa
  15. NU’EST’s JR
  16. NU’EST’s Ren
  17. NU’EST’s Baekho
  18. EXO’s Chanyeol
  19. SHINee’s Taemin
  20. TVXQ’s Changmin
  21. BTOB’s Yook Sungjae
  22. TVXQ’s Yunho
  23. HOTSHOT’s Ha Sung Woon
  24. GOT7’s Jinyoung
  25. ASTRO’s Moonbin
  26. NCT’s Jaehyun
  27. BTOB’s Eunkwang
  28. EXO’s Chen
  29. SF9’s Rowoon
  30. NCT’s Haechan

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