SBS’s variety show “Telegna” is coming with a star-studded lineup of guests!

The show first ran as a pilot series in April 2020 and due to its success, was announced to return as a regular series in the summer. The full title for “Telegna” means “If That Would Appear on TV” and is said to be a new kind of PPL (product placement) variety show with the slogan of “PPL can bring joy to viewers.” The cast and guests take part in PPL-related battles, with all profits and PPL items being donated.

For the regular series premiering this summer, the show will team up with the Small & Medium Business Distribution Center, an institution under the Ministry of SMEs (Small & Medium Enterprises) and Startups to feature small and medium companies participating in the “Brand K” initiative. The MCs for the show will be Yoo Se Yoon, Yang Se Hyung, Jang Do Yeon, and Kim Dong Hyun.

“Telegna” has also released two lineups of guests who will appear on the show. The first lineup includes Kim Soo Mi, Kim Soo Ro, Jessi, Baek Ji Young, Crush, and Kim Jae Hwan, who had appeared in the pilot series and helped sell out Nonsan strawberries. The second lineup has been revealed to be Song Ga In, WINNER’s Song Mino, MAMAMOO’s Hwasa, and Hong Jin Young.

“Telegna” will premiere on July 27 at 10 p.m. KST.

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