July Girl Group Member Brand Reputation Rankings Announced

Jul 19, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 510 girl group members, using big data collected from June 19 to July 20.

BLACKPINK swept the top three spots on this month’s list, with Jennie, Lisa, and Jisoo claiming No. 1, No. 2, and No. 3 in the rankings respectively. Jennie scored a total brand reputation index of 4,820,968 for the month, marking a 108.19 percent increase in her score since June.

High-ranking phrases in Jennie’s keyword analysis included “YouTube,” “How You Like That,” and “Twitter,” while her highest-ranking related terms included “surpass,” “release,” and “take on a challenge.” Jennie’s positivity-negativity analysis revealed a score of 82.01 percent positive reactions.

Lisa’s brand reputation index shot up by 147.51 percent for a total of 3,468,433 for July, while Jisoo followed at a close third with a total index of 3,310,960, marking a 92.70 percent rise in her score since last month.

Red Velvet’s Seulgi and Irene came in at No. 4 and No. 5 respectively, and BLACKPINK’s Rosé rounded out the top six for July.

Check out the top 30 for this month below!