August Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from July 7 to August 7.

BTS topped the list for the 27th consecutive month with a brand reputation index of 8,924,775 for August. High-ranking phrases in the group’s keyword analysis included “Billboard,” “Dynamite,” and “Oricon,” while their highest-ranking related terms included “surpass,” “launching,” and “donate.” BTS’s positivity-negativity analysis revealed a score of 83.55 percent positive reactions.

EXO took second place in this month’s rankings with a brand reputation index of 2,523,066, while SEVENTEEN came in third with a total index of 1,783,082.

Finally, NCT and SF9 rounded out the top five for August at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BTS
  2. EXO
  3. SEVENTEEN
  4. NCT
  5. SF9
  6. Teen Top
  7. ASTRO
  8. Super Junior
  9. AB6IX
  10. SHINee
  11. VERIVERY
  12. NU’EST
  13. The Boyz
  14. ONF
  15. Stray Kids
  16. TXT
  17. Golden Child
  18. INFINITE
  19. BTOB
  20. MONSTA X
  21. PENTAGON
  22. ATEEZ
  23. TVXQ
  24. WINNER
  25. ONEUS
  26. TOO
  27. 1THE9
  28. VIXX
  29. CIX
  30. VICTON

Source (1)


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