August Idol Group Brand Reputation Rankings Announced

Aug 22, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from July 21 to August 21.

BTS held onto their spot at the top of the list this month with a brand reputation index of 14,900,242 for August, marking a 35.78 percent increase in their score since July.

High-ranking phrases in BTS’s keyword analysis included “Dynamite,” “MV,” and “disco,” while their highest-ranking related terms included “comfort,” “comeback,” and “release.” The group’s positivity-negativity analysis revealed a score of 83.79 percent positive reactions.

BLACKPINK also maintained their position at second place with a brand reputation index of 8,472,487, while Red Velvet similarly remained third with a total index of 3,886,185 for the month.

Finally, (G)I-DLE and TWICE rounded out the top five for August at fourth and fifth places respectively.

Check out the top 30 for this month below!