October Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 3 to October 2.

Yoo Jae Suk successfully defended his position at the top of the list this month with a brand reputation index of 1,980,781 for October. High-ranking phrases in his keyword analysis included “Refund Expedition,” “The Sixth Sense,” and “Running Man,” while his highest-ranking related terms included “victory,” “confirm,” and “tired.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 76.03 percent percent positive reactions.

Park Na Rae took second place in this month’s rankings with a brand reputation index of 1,157,542.

Finally, Super Junior’s Kim Heechul came in at a close third with a brand reputation index of 1,132,959, marking a 42.52 percent increase in his score since September.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Park Na Rae
  3. Kim Heechul
  4. Kim Jong Kook
  5. Kang Ho Dong
  6. Lee Soo Geun
  7. Paeng Hyun Sook
  8. Kim Sung Joo
  9. Seo Jang Hoon
  10. Kim Gura
  11. HaHa
  12. Lee Sang Min
  13. Ahn Jung Hwan
  14. Choi Yang Rak
  15. Lee Hyori
  16. Kim Jong Min
  17. Lee Kwang Soo
  18. Park Myung Soo
  19. Jun Hyun Moo
  20. Jang Do Yeon
  21. Lee Kyung Kyu
  22. Cha Tae Hyun
  23. Yoo Hee Yeol
  24. Kim Shin Young
  25. Jo Se Ho
  26. Yang Se Hyung
  27. ZE:A’s Kwanghee
  28. Shin Dong Yup
  29. Park Mi Sun
  30. Kim Joon Ho

Watch Yoo Jae Suk on “Running Man” with English subtitles below!

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