November Variety Star Brand Reputation Rankings Announced

Nov 01, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 2 to November 1.

Yoo Jae Suk remained at the top of the list this month with a brand reputation index of 1,759,517 for November. High-ranking phrases in his keyword analysis included “Running Man” and “The Sixth Sense,” while his highest-ranking related terms included “confess,” “caught off guard,” and “negotiate.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 74.55 percent percent positive reactions.

Kang Ho Dong rose to second place in this month’s rankings with a brand reputation index of 1,477,152, marking an impressive 89.51 percent increase in his score since October.

Finally, Park Na Rae took third place on the list with a total index of 1,064,987 for November.

Check out the top 30 for this month below!