December Girl Group Brand Reputation Rankings Announced

Dec 13, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from November 13 to December 13.

BLACKPINK rose to the top of the list this month with a brand reputation index of 5,295,467 for December. High-ranking phrases in the group’s keyword analysis included “Lovesick Girls,” “How You Like That,” and “YouTube,” while their highest-ranking related terms included “long-running,” “surpass,” and “chosen.” BLACKPINK’s positivity-negativity analysis revealed a score of 80.66 percent positive reactions.

TWICE took second place in the rankings with a brand reputation index of 4,234,719 for the month.

Finally, SM Entertainment’s new girl group aespa made a strong debut on the list at third place, scoring a brand reputation index of 3,820,383 for December.

Check out the top 30 for this month below!