February Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed the brand reputation rankings for male idol groups for the month of February 2021.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various male idol groups, using big data collected between January 11 and February 11.

For the 33rd consecutive month, BTS topped the brand reputation rankings for boy groups with a brand reputation index of 12,696,615. NCT took the No. 2 spot for the fifth month in a row with a brand reputation index of 4,443,291. SEVENTEEN held on to their position at No. 3 with a brand reputation index of 4,183,589.

EXO maintained its place at No. 4 like in last month’s rankings, while SHINee rose to No. 5, likely spurred by the news of their upcoming full group comeback.

Check out the top 30 for this month below!

  1. BTS
  2. NCT
  3. SEVENTEEN
  4. EXO
  5. SHINee
  6. TREASURE
  7. 2PM
  8. BTOB
  9. THE BOYZ
  10. TXT
  11. Super Junior
  12. MONSTA X
  13. Golden Child
  14. GOT7
  15. VICTON
  16. ASTRO
  17. Stray Kids
  18. AB6IX
  19. INFINITE
  20. ENHYPEN
  21. ONEUS
  22. CRAVITY
  23. TVXQ
  24. ATEEZ
  25. SF9
  26. BIGBANG
  27. NU’EST
  28. T1419
  29. SECHSKIES
  30. WINNER

Source (1) (2)


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