June Boy Group Brand Reputation Rankings Announced

Jun 12, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from May 12 to June 12.

BTS topped the list for the 37th consecutive month with a brand reputation index of 15,187,718, marking an 11.43 percent increase in their score since May. High-ranking phrases in the group’s keyword analysis included “Billboard,” “Butter,” and “Oricon,” while their highest-ranking related terms included “No. 1,” “surpass,” and “release.”

EXO rose to second place in the rankings after seeing an impressive 149.64 percent rise in their brand reputation index since last month. The group scored a total index of 5,264,321 for June.

NCT came in at a close third with a brand reputation index of 5,106,662, marking a 46.65 percent increase in their score since last month.

Check out the top 30 for this month below!