August Boy Group Brand Reputation Rankings Announced

Aug 14, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from July 14 to August 14.

BTS topped the list for the 39th consecutive month, scoring a brand reputation index of 13,098,122 for August. High-ranking phrases in the group’s keyword analysis included “Butter,” “Billboard,” and “ARMY,” while their highest-ranking related terms included “long-running,” “prove,” and “advertise.”

EXO rose to second place in the rankings with a brand reputation index of 3,584,626, marking a 20.97 percent increase in their score since last month.

Meanwhile, SEVENTEEN took third place for the month with a brand reputation index of 2,916,572 for August.

Check out the top 30 for this month below!